Prime selling season is upon us and if you want to get your home sold then you BETTER learn all the tricks that smart home sellers know. I am always amazed at how people go into things without doing the first bit of homework. I mean, it’s common sense that if you want to learn to fly a plane then you do a little RESEARCH first right? You go out and find the best instructor and then you LISTEN….yes LISTEN to what they tell you to do. Pretty brainless huh? Well, if things are so obvious then explain why I hear the same b.s. every month from hundreds of people who call me when their home sales crash and burn with another agent at the controls. I ask them all the same question: “why did your home not sell?” Inevitably, it’s the same lame, take no-responsibility answer-”my agent didn’t do anything”. To which I respond “what did YOU do”…dead silence. This isn’t a market where you can be lazy or make excuses-financial or otherwise. If your agent offers tools or special programs to help put you ahead of the game then USE them. Not just one or two of them. Use ALL of them. Stop being a passenger along for the ride. Be the co-pilot and help bring your sale in for a smooth, profitable landing. Watch this video and take me up on my Spring home selling challenge for you.
You know, I’m often asked how I sell so many homes while other agents are dying on the vine. Most think it’s just the “marketing”. Yeah, there’s power in being an expert marketer but to be really successful selling homes you also have to add a little ingenuity and common sense. Think about this: If you definitively KNEW that using tool “A” vs. tool “B” would give you more than 3 times the chance at selling your home then you would opt for tool “A” every time right? Of course you would-any fool can do THAT math! But how do you KNOW which tool outperforms the other? Simple-you TEST. It never ceases to amaze me how agents just seem to take the lazy “follow the leader right off the cliff” route rather than testing and learning on their own. I guess it’s “simpler” but who the heck wouldn’t want to do everything EXACTLY right-especially when a challenging market really commands it. I guess it’s no wonder why agents are dropping like flies all around me. Watch this video and see an example of not “testing” and what to do about it…
O.K. sometimes I really wonder what exactly qualifies someone as an “expert”-especially in home marketing. Too loose of a term, undeserved and too commonly touted by people who couldn’t sell water in the desert. Every day I hear the woes and whining from people who are having a hard time selling their homes and then I look at their pricing and I wonder how they even dress themselves in the morning. Listen-I’m not trying to be harsh but there is something to be said for learning all that you can possibly know about something before diving in and trying it-that goes for selling homes. And SMART pricing is a very basic piece of knowledge that you better grasp REAL quick before you end up being the laughing stock of the neighborhood when your home doesn’t sell because you relied on so-called “expert” advice. O.K. enough with the rant. Just watch the video and you’ll get it. (If you don’t…please don’t call me. Frankly, we’re not a good fit.)
Wow! sometimes I walk up to a house and they have done such a fantastic job that I want to buy it myself. I’m just going to let the video speak for itself. If you are thinking about selling your home you should watch this video and learn from these home sellers.
I’m always advising clients to “stop by and look at your home through the eyes of a completely unbiased buyer” when you are getting ready to sell. I mean “stop by” quite literally. When you are preparing your home to sell you should get in your car, drive around the neighborhood and look at other homes for sale then return to your home as if you are a buyer seeing it for the first time. Look for ways that your home is visually more or less appealing than the homes you saw and take notes. Then get out of the car and approach the front door and notice how you immediately form an impression of the home you are about to enter. There is a phenomenon that causes buyers to form instant opinions of homes within the first second of first seeing the home. I can’t explain it but I know with absolute certainty that it exists. You can actually FEEL it if you are very honest with yourself when you approach your own door. It goes without saying then that the appeal of your entryway is a very important thing to consider. Unless you have recently painted (less than 1 year) the trim and front door of your home you should ALWAYS do so immediately before listing. Be careful to notice any rotten trim, damaged kick plates and other unsightly defects that may be in view and take care to repair those issues. Picture a buyer who is waiting for the agent to mess with the lockbox and get the keys out, put them in the lock and open the door. There’s a lot of time to look around and notice things. Don’t cut corners on dressing up your front entryway. This is where making the perfect impression is critical.
Click the video below to see how a half-hearted effort can actually make the entryway look worse than if you had done nothing at all.