post Know EVERYTHING – A Home Selling Challenge!

May 3rd, 2008

Filed under: Smart Home Sale Tips — CostiganRE @ 10:43 am

Prime selling season is upon us and if you want to get your home sold then you BETTER learn all the tricks that smart home sellers know. I am always amazed at how people go into things without doing the first bit of homework. I mean, it’s common sense that if you want to learn to fly a plane then you do a little RESEARCH first right? You go out and find the best instructor and then you LISTEN….yes LISTEN to what they tell you to do. Pretty brainless huh? Well, if things are so obvious then explain why I hear the same b.s. every month from hundreds of people who call me when their home sales crash and burn with another agent at the controls. I ask them all the same question: “why did your home not sell?” Inevitably, it’s the same lame, take no-responsibility answer-”my agent didn’t do anything”. To which I respond “what did YOU do”…dead silence. This isn’t a market where you can be lazy or make excuses-financial or otherwise. If your agent offers tools or special programs to help put you ahead of the game then USE them. Not just one or two of them. Use ALL of them. Stop being a passenger along for the ride. Be the co-pilot and help bring your sale in for a smooth, profitable landing. Watch this video and take me up on my Spring home selling challenge for you.

Visit to learn more or Click Here to list your home with Mike now and…Start Packing!

post STILL Using Old School “stuff”?-C’mon!

March 25th, 2008

Filed under: Smart Home Sale Tips — CostiganRE @ 8:39 pm

You know, I’m often asked how I sell so many homes while other agents are dying on the vine. Most think it’s just the “marketing”. Yeah, there’s power in being an expert marketer but to be really successful selling homes you also have to add a little ingenuity and common sense. Think about this: If you definitively KNEW that using tool “A” vs. tool “B” would give you more than 3 times the chance at selling your home then you would opt for tool “A” every time right? Of course you would-any fool can do THAT math! But how do you KNOW which tool outperforms the other? Simple-you TEST. It never ceases to amaze me how agents just seem to take the lazy “follow the leader right off the cliff” route rather than testing and learning on their own. I guess it’s “simpler” but who the heck wouldn’t want to do everything EXACTLY right-especially when a challenging market really commands it. I guess it’s no wonder why agents are dropping like flies all around me. Watch this video and see an example of not “testing” and what to do about it…

Visit to learn more or Click Here to list your home with Mike now and…Start Packing!