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post STILL Using Old School “stuff”?-C’mon!

March 25th, 2008

Filed under: Smart Home Sale Tips — CostiganRE @ 8:39 pm

You know, I’m often asked how I sell so many homes while other agents are dying on the vine. Most think it’s just the “marketing”. Yeah, there’s power in being an expert marketer but to be really successful selling homes you also have to add a little ingenuity and common sense. Think about this: If you definitively KNEW that using tool “A” vs. tool “B” would give you more than 3 times the chance at selling your home then you would opt for tool “A” every time right? Of course you would-any fool can do THAT math! But how do you KNOW which tool outperforms the other? Simple-you TEST. It never ceases to amaze me how agents just seem to take the lazy “follow the leader right off the cliff” route rather than testing and learning on their own. I guess it’s “simpler” but who the heck wouldn’t want to do everything EXACTLY right-especially when a challenging market really commands it. I guess it’s no wonder why agents are dropping like flies all around me. Watch this video and see an example of not “testing” and what to do about it…

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

post Avoid these TWO DEADLY PITFALLS that can KILL a home sale – even for a GREAT home!

January 7th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 11:59 pm

Having a great home on a wonderful lot is NOT enough to get a home sold today. Because foot traffic is a little slower than in years past many sellers get complacent and frankly just plain lazy about selling their homes. What they don’t realize is that slow foot traffic does not mean that they aren’t getting “lookers”. In fact, today MORE PEOPLE THAN EVER ARE “LOOKING” AT HOMES. They are just looking at them in a different manner. You’d be a fool not to realize that technology has changed our world forever. People no longer see agents as the gatekeepers of information and they just don’t call us first when they want to know more about a house. They simply dial it up on their computer from the privacy of their own home, they look at the pictures and they call us when they want to know more. But imagine what happens when buyers DO drive by your house and cars are parked in the driveway. They drive by quickly hoping to avoid running into an anxious seller who attacks them with questions and insists that they “come have a look”. Bluntly, it scares them to know you’re home. And think about the picture it paints in their minds when they see toys in the driveway or in the yard that aren’t put away neatly-hhhmmmmmm…..”If they didn’t bother to pick up the outside then I can only imagine what the INSIDE must look like.” Look, if you really are serious about selling your home then you need to understand that it’s the silly details that make or break a home sale. Selling a home isn’t brain surgery but it isn’t easy if you’re a slacker either. Get off your butt and pay a little attention to the small things. Check out this video of a home for sale that would actually have a fighting chance of selling if they would just pick up the trike, move that truck (well at least it’s hiding more toys that you can’t see) and put those trash cans out of sight.

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

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