post REALLY Fired Up About STUPID Pricing!

February 25th, 2008

Filed under: Smart Home Sale Tips — CostiganRE @ 10:10 pm

O.K. sometimes I really wonder what exactly qualifies someone as an “expert”-especially in home marketing. Too loose of a term, undeserved and too commonly touted by people who couldn’t sell water in the desert. Every day I hear the woes and whining from people who are having a hard time selling their homes and then I look at their pricing and I wonder how they even dress themselves in the morning. Listen-I’m not trying to be harsh but there is something to be said for learning all that you can possibly know about something before diving in and trying it-that goes for selling homes. And SMART pricing is a very basic piece of knowledge that you better grasp REAL quick before you end up being the laughing stock of the neighborhood when your home doesn’t sell because you relied on so-called “expert” advice. O.K. enough with the rant. Just watch the video and you’ll get it. (If you don’t…please don’t call me. Frankly, we’re not a good fit.)

Visit to learn more or Click Here to list your home with Mike now and…Start Packing!

post Start at the Front Door

January 13th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 10:28 pm

I’m always advising clients to “stop by and look at your home through the eyes of a completely unbiased buyer” when you are getting ready to sell. I mean “stop by” quite literally. When you are preparing your home to sell you should get in your car, drive around the neighborhood and look at other homes for sale then return to your home as if you are a buyer seeing it for the first time. Look for ways that your home is visually more or less appealing than the homes you saw and take notes. Then get out of the car and approach the front door and notice how you immediately form an impression of the home you are about to enter. There is a phenomenon that causes buyers to form instant opinions of homes within the first second of first seeing the home. I can’t explain it but I know with absolute certainty that it exists. You can actually FEEL it if you are very honest with yourself when you approach your own door. It goes without saying then that the appeal of your entryway is a very important thing to consider. Unless you have recently painted (less than 1 year) the trim and front door of your home you should ALWAYS do so immediately before listing. Be careful to notice any rotten trim, damaged kick plates and other unsightly defects that may be in view and take care to repair those issues. Picture a buyer who is waiting for the agent to mess with the lockbox and get the keys out, put them in the lock and open the door. There’s a lot of time to look around and notice things. Don’t cut corners on dressing up your front entryway. This is where making the perfect impression is critical.

Click the video below to see how a half-hearted effort can actually make the entryway look worse than if you had done nothing at all.

Visit to learn more or Click Here to list your home with Mike now and…Start Packing!

post Ahhh…If you can do these simple things then your house can sell as FAST as this “Dollhouse” did.

January 8th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 1:13 pm

Sometimes I spot a house that just makes me drool as a real estate agent. If all of my listings looked like this one I’d go ahead and book a 9 month cruise. ;-) This home immediately caught my eye from a distance as I was driving through a cute little neighborhood this weekend. I knew I spotted a winner. The grass was trimmed, the landscaping looked manicured, the paint was light and bright and fresh and the driveway was so white and clean that I wouldn’t have dared to park on it. These are the simple but critical things that you need to do to the exterior of your home to get buyers inside. Did you know that a recent report revealed 98.3% of home buyers do their shopping on line? Makes sense that the OUTSIDE of your home better look PERFECT or they’ll eliminate you quickly and “click” right on to a home that DOES look great. Oh yeah……when I got a little closer to this home I spotted the “Under Contract” sign in the yard. Coincidence? I doubt it.

Watch the video below to see how these smart sellers sold their house fast in a so-called “tough” market…ha!

Visit to learn more or Click Here to list your home with Mike now and…Start Packing!