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post STILL Using Old School “stuff”?-C’mon!

March 25th, 2008

Filed under: Smart Home Sale Tips — CostiganRE @ 8:39 pm

You know, I’m often asked how I sell so many homes while other agents are dying on the vine. Most think it’s just the “marketing”. Yeah, there’s power in being an expert marketer but to be really successful selling homes you also have to add a little ingenuity and common sense. Think about this: If you definitively KNEW that using tool “A” vs. tool “B” would give you more than 3 times the chance at selling your home then you would opt for tool “A” every time right? Of course you would-any fool can do THAT math! But how do you KNOW which tool outperforms the other? Simple-you TEST. It never ceases to amaze me how agents just seem to take the lazy “follow the leader right off the cliff” route rather than testing and learning on their own. I guess it’s “simpler” but who the heck wouldn’t want to do everything EXACTLY right-especially when a challenging market really commands it. I guess it’s no wonder why agents are dropping like flies all around me. Watch this video and see an example of not “testing” and what to do about it…

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

post If you can make your Entryway look like THIS then you can sell in ANY market!

January 13th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 10:28 pm

Wow! sometimes I walk up to a house and they have done such a fantastic job that I want to buy it myself. I’m just going to let the video speak for itself. If you are thinking about selling your home you should watch this video and learn from these home sellers.

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

post Start at the Front Door

January 13th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 10:28 pm

I’m always advising clients to “stop by and look at your home through the eyes of a completely unbiased buyer” when you are getting ready to sell. I mean “stop by” quite literally. When you are preparing your home to sell you should get in your car, drive around the neighborhood and look at other homes for sale then return to your home as if you are a buyer seeing it for the first time. Look for ways that your home is visually more or less appealing than the homes you saw and take notes. Then get out of the car and approach the front door and notice how you immediately form an impression of the home you are about to enter. There is a phenomenon that causes buyers to form instant opinions of homes within the first second of first seeing the home. I can’t explain it but I know with absolute certainty that it exists. You can actually FEEL it if you are very honest with yourself when you approach your own door. It goes without saying then that the appeal of your entryway is a very important thing to consider. Unless you have recently painted (less than 1 year) the trim and front door of your home you should ALWAYS do so immediately before listing. Be careful to notice any rotten trim, damaged kick plates and other unsightly defects that may be in view and take care to repair those issues. Picture a buyer who is waiting for the agent to mess with the lockbox and get the keys out, put them in the lock and open the door. There’s a lot of time to look around and notice things. Don’t cut corners on dressing up your front entryway. This is where making the perfect impression is critical.

Click the video below to see how a half-hearted effort can actually make the entryway look worse than if you had done nothing at all.

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

post How fresh Paint and Carpet can make a home sell for MORE MONEY!

January 8th, 2008

Filed under: Smart Interior Home Sale Tips — CostiganRE @ 10:13 pm

There is nothing like walking in to a home for sale that has been freshly painted and carpeted. I’ve said it to you many times before that if you are thinking about selling and you have ANY thought that your carpeting and paint need to be redone then don’t give it a second thought-just DO it! You may think “well it’s easy for this guy to say that but it’s a lot of work and expense” but I am here to tell you that when you’ve sold thousands of homes like I have you KNOW with absolute certainty that this is the right advice. Congruent and light colors can change the entire look and flow of any house and many times the look cancels the need to do other things. For example, before I visited the home below I saw that it had laminate counters and I thought “there’s a big negative” but when I saw how perfectly spotless this home truly was everything in the kitchen just seemed to work-INCLUDING those counters. This agent should be commended for the fine job of coaching her clients.

Take a look at the video below to see how incredibly appealing a house can look with a little new carpet and fresh paint.

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

post Ahhh…If you can do these simple things then your house can sell as FAST as this “Dollhouse” did.

January 8th, 2008

Filed under: Smart Exterior Home Sale Tips — CostiganRE @ 1:13 pm

Sometimes I spot a house that just makes me drool as a real estate agent. If all of my listings looked like this one I’d go ahead and book a 9 month cruise. ;-) This home immediately caught my eye from a distance as I was driving through a cute little neighborhood this weekend. I knew I spotted a winner. The grass was trimmed, the landscaping looked manicured, the paint was light and bright and fresh and the driveway was so white and clean that I wouldn’t have dared to park on it. These are the simple but critical things that you need to do to the exterior of your home to get buyers inside. Did you know that a recent report revealed 98.3% of home buyers do their shopping on line? Makes sense that the OUTSIDE of your home better look PERFECT or they’ll eliminate you quickly and “click” right on to a home that DOES look great. Oh yeah……when I got a little closer to this home I spotted the “Under Contract” sign in the yard. Coincidence? I doubt it.

Watch the video below to see how these smart sellers sold their house fast in a so-called “tough” market…ha!

Visit www.SmarterHomeSale.com to learn more or Click Here to list your home with Mike now and…Start Packing!

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